In a survey of my newsletter recipients, it was no surprise to find that the topic over 63% of responders wanted to be covered first was that of choir recruitment. …
Finding a new Musical Director
I was contacted by a Male Voice Choir recently asking for advice about finding and recruiting a new Musical Director. Although this is not a normal request for the publicity …
Choir Social Media – essential or a waste of time?
Is choir social media important? One of the most frequent questions I get from my small business clients, as well as choir committees, is “Do we need to be on …
Why a choir email marketing list should be your top priority
I do get it – your ‘day job’ is not being the publicity officer for a choir! You can’t work full time on marketing your choir – so you want …
Your choir website – why, what and how
Yellow Pages has announced that is soon to cease publishing a physical edition of their directory. This is not a startling move! After all, when you want to find, for …
Your Choir Marketing Plan – “By failing to prepare, you are preparing to fail”
In previous posts, I have stressed the need to do preparatory work before being able to start any marketing activities: So, having done all that, can you now dive off …
Why should they come? Build your choir promotion value proposition
Choir promotion is difficult if you don’t know what to say! Carrying out the analysis of your audience and chorister ‘customers’ (see Understand your target audience) means that you know them. …
Our Concert Audience – the results from an online survey
As I described in Understand your target audience one way to find out more about your concert audience and what they want from you is to carry out an online survey using …
Understand your target audience
With today’s social media and digital tools, it is all too easy to dive into tweeting, posting, creating websites and advertising your choir without stopping to ask yourself a simple …
Does your choir need marketing? Just answer these 3 questions.
Do you want to get bigger audiences to come to your concerts? Do you want to recruit new choir members? Would you like to attract sponsors or supporters? If you …
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