Back in March 2020 the UK went into ‘lockdown’ as a result of the COVID-19 pandemic. Our choir sadly had to cancel all rehearsals, concerts and even social events. Being …
Building your choir mailing list
In a previous post (“Why a choir email marketing list should be your top priority”) I described how a choir mailing list, with email addresses, could become one of your …
Your choir business
I expect that your choir, like most amateur choirs in my experience, would describe yourselves solely in social or musical terms – and no way as a choir business. This …
You’re not alone – concert co-marketing
If your choir is anything like the one that I sing in, then you will have a regular audience that you can market to to generate concert ticket sales. You …
Do your choir websites need a spring-clean?
Our choir website (rushmoormvc.com) is now over 4 years old, so I am starting to think about refreshing it. I decided to take a look around at other choir websites …
Concert ticket sales – when should the panic set in?
At the choir that I sing in, Rushmoor Male Voice Choir, we organise our own concerts twice a year. This means that we are well used to that dreaded countdown …
Choir Concert Planner – the full checklist
My last post, “A concert promotion checklist”, did include a fair number of choir concert planner actions which were not strictly about publicity. However, as a result of a couple …
A concert promotion checklist
At my choir, the Rushmoor Male Voice Choir, we are well back into the swing of things rehearsing new items for our Autumn/Winter season. It also means that our annual …
Choir sponsorship – a suggested approach
A visitor to my website recently asked whether I had any suggestions for finding choir sponsorship. Most of my choir marketing advice in previous posts has been targeted at choir …
Choir branding – it’s more than a logo!
A very important element in your choir marketing is your choir branding. What first comes to your mind when you mention a brand name? More often than not it is …